Maya Vik remains the ultimate pop chameleon, reinventing her entire aesthetic with every release. Moving from the cold, robotic futurism of HustleBot, her new mini-album “Baby Boo” transforms her into a shimmering 70s disco enchantress.

The visual identity for the release is a deep dive into nostalgic kitsch, drawing inspiration from the retro airbrush look of classic vinyl covers. The design swaps digital precision for bold, saturated colors and playful, bubbly typography that radiates personality. Every detail across the soft-focus textures and high-gloss finishes is a deliberate nod to analog glamour, creating a vibrant universe where the visual storytelling is just as infectious as the music itself.